Insights

Read recent writing on technology, marketing, communications, and growth.

The moments that matter most can't be automated

I use AI almost every day, but after 25 years of leading communications through launches, transitions, crises, and transformations, I know where human insight matters.

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Mentoring Young Startup Leaders

INCubator Vista Ridge brings business mentors from across Austin to help students in a local high school launch real business startups.

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Pre-Seed Startups Don't Need All The Things

Startup marketing often fails because agencies don't understand your stage-specific needs. Here's how to match your marketing to your funding stage.‍

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Why Startups Are Choosing Fractional Leadership

The rise of fractional executives is changing how startups scale. Here's when it makes sense and how your company can benefit.

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